Among the many processes and activities that teams ‘can’ improve, which of them they ‘need’ to focus on? If teams have a target, agreed on with their leaders, they would have a way to qualify a proposed improvement. Meaning, teams ‘need’ to consider only improvements that help achieving their target, this can serve to:
- Focusing of the improvement effort on ‘what matters’, aka the target
- Taking improvement work more seriously. This is because teams focus on delivery while considering improvement work as secondary in priority. Aligning improvement work to ‘what matters’ facilitates having the teams to be more proactive in doing these improvements.